history of runball

The Runball Rally is not a race or timed event as most assume. The vision of Runball started back in 2013, after our founder had been active in the automotive lifestyle scene for more than eight years. Upon realizing that the industry is mostly unwelcoming to newcomers, and generally unsupportive in answering questions, receiving feedback, sharing insider tips – he decided to create an event with a sincere focus on creating community amongst fellow car enthusiasts. More than community, our founder aspired to create a sense of family, an accepting family, no matter the amount of wealth one holds, they too would be welcomed and become a part of the family.

Runball values member and participant feedback for each event, and prioritizes responding to those taking the time to share their thoughts. To go beyond daily responding to feedback, a 24/7 support contact was put in place to provide immediate service to those with questions, suggestions or concerns.

The vision for a sense of family in the lifestyle, and all the usual high-octane ruckus and fun shenanigans, the Runball Rally event gained greater traction with each passing year to become an annual trendsetting lifestyle brand. The brand grew with official partnerships and licensing collaborations including Jaguar, Land Rover, Instagram, Monster Energy, and Red Bull. Runball Rally not only established itself as the premiere automotive lifestyle rally, but also as an international public display for the prominent guests it attracts.

The annual Runball Rally is about creating the most ultra epic, seven-day adventure, hosted in wonderful cities around the world. It is about bringing people together who share a common passion, interest, and curiosity for automotives. A road trip where petrol-heads can be themselves and discover new places, people and sites, traveling alongside others who spark the same enthusiasm. It is about creating opportunity for those car enthusiasts who wish they could take time away to just drive in their sports/supercar. We give them a reason to put it in gear, and just drive with us. It is a way to escape the office and digital world and hop into something visceral. Along our curated beautiful routes, we create an atmosphere of extreme excitement with numerous public displays and stunning parties. We go beyond the glamorous and flamboyant (although we do that too) to build lasting connections among our Runball Family, outside of our events. The reasons for loving your ride, are the reasons we want you to join us.

We continue to expand the Runball experience with day events. We love seeing that our brand is bringing people together from all different ages and backgrounds, i.e., young children to the elderly, and everyone in between. We enjoy bringing smiles to people’s faces when our cars exhibit power through engine revving and take off, and their individual personalities showcased within themed events. We are in the business of making memorable moments for those who come out to see our send-offs, displays, and end route arrivals.

Many kids become fans of particular teams they took photos with at our events, and track the teams year to year online and in person. Our participants truly inspire the next generation in automotive hobby and lifestyle.

runball rally
back to the future

2013

Founded in 2013

With a vision to create an event that combined the automotive scene with a true family feeling (think Fast & Furious 1, but better!), #runballfamily is born

2013

2014

runball awards
are born

THE SPIRIT OF RUNBALL

BEST THEME

BEST CAR DESIGN

BEST PHOTO

PARTYLICIOUS

THE BLIND MOLE

SHITTY SH*T, BANG BANG

2014

MILESTONE, 2014

FIRST TEAMS FROM

SWEDEN

THE NETHERLANDS

LUXEMBOURG

BELGIUM

UNITED KINGDOM

MILESTONE, 2014

MAY, 2014

RUNBALL RALLY 2014

HASSELT

VITTEL

MILAN

MONACO

SAINT-TROPEZ

BARCELONA

SAN SEBASTIAN

MAY, 2014

MILESTONE, 2015

FIRST teams FROM

GERMANY

MILESTONE, 2015

JUNE, 2015

RUNBALL RALLY 2015

HASSELT

INNSBRUCK

ZRCE ISLAND

RIMINI

GRENOBLE

LUXEMBOURG

KNOKKE

JUNE, 2015

MILESTONE, 2016

FIRST TEAMS FROM

ICELAND

SPAIN

MILESTONE, 2016

2016 INTRODUCING METAL KEYCHAINS

 

2016 INTRODUCING METAL KEYCHAINS

MAY / JUNE, 2016

RUNBALL RALLY 2016

KNOKKE

COLMAR

PISA

MONACO

CANNES

BARCELONA

VALENCIA

MARBELLA

MAY / JUNE, 2016

MILESTONE, 2017

FIRST TEAMS FROM

UNITED STATES OF AMERICA

CZECH REPUBLIC

BULGARIA

MILESTONE, 2017

MAY, 2017

RUNBALL RALLY 2017

ANTWERP

LUXEMBOURG

MONACO

BARCELONA

DENIA

IBIZA

MAY, 2017

MILESTONE, DECEMBER 2017

FIRST USA BRAND AMBASSADOR

TIFFANY WOLFF (USA)

since 2017 – present
MILESTONE, DECEMBER 2017

MILESTONE, DECEMBER 2017

24/7 SUPPORT

To improve our service, a 24/7 English support was added to our website and social media accounts.

MILESTONE, DECEMBER 2017

JUNE, 2018

RUNBALL RALLY 2018

HASSELT

METZ

MONTREUX

CANNES

VENICE

LJUBLJANA

ZAGREB

SPLIT

JUNE, 2018

DECEMBER, 2019

FIRST BRAND AMBASSADOR

Runball Rally introduced ONE DAY TOUR, an annual tour concept for everyone who appreciates the Runball Lifestyle.

DECEMBER, 2019

OCTOBER, 2018

one day tour – the halloween edition

LEMBEKE

TERNEUZEN

ZEELAND

SLUIS

KNOKKE-HEIST

LEMBEKE

OCTOBER, 2018

2019 INTRODUCING RUBBER KEYCHAINS

Runball Rally

2019 INTRODUCING RUBBER KEYCHAINS

2019 INTRODUCING<br>RUNBALL T-SHIRTS

Runball Rally

2019 INTRODUCING<br>RUNBALL T-SHIRTS

MILESTONE, 2019

FIRST TEAMS FROM

RUSSIA

CYPRUS

AUSTRALIA

MILESTONE, 2019

JUNE, 2019

RUNBALL RALLY 2019

VLISSINGEN

BASEL

MODENA

FLORENCE

SAINT-TROPEZ

MONTPELLIER

VALENCIA

MADRID

MARBELLA

JUNE, 2019

OCTOBER, 2019

one day tour 2 – the halloween edition

MECHELEN

BELGIAN ARDENNES

BORDER CROSSING

FRENCH ARDENNES

CROSSING RIVERS

QUEVY

OCTOBER, 2019

MILESTONE, DECEMBER 2019

FIRST UK BRAND AMBASSADORS

Amadin R. (UK)

Adriaan V. H. (UK)

since 2019 – present
MILESTONE, DECEMBER 2019